Apple has a long history of making great software aimed at professional creatives, Aperture for photographers, Final Cut pro for videographers, and editors, Logic Pro for audio creatives etc.
Sadly Apple has been progressively been dropping support for these applications. From where I sit, they see their growing client base in the average consumer who buys an iPhone or iPad and really is more than happy to use this device with its built-in apps and cloud based storage.
I however rarely use cloud services for anything more than work documents. When I organise and edit my photographs, I like to know exactly where they are physically, and have sophisticated controls that are labelled and organised in a way that I can understand and have some meaning in my head about how a photograph can be edited to improve it.
Despite this I occasionally I crack open the current photo editing app by Apple called ‘Photos’ and have a peek and see how it is going. Today I did this and was pleasantly surprised. The controls tucked away in the program are very professional and somewhat intuitive.
Here are are the controls closed up and without anything being obvious. Clicking the disclosure triangles reveals more details abut each tool. Most of the tools are fairly self-explanatory. Things like light, colour and so on.
If you are an amateur photographer this set of controls and sliders would be more than ample. Clicking the disclosure triangles in front of each control reveals a finer set of control that has numerical values making it easy to calculate how much each slider needs to be moved to achieve a desired result.
These controls are almost at the pro level. Almost. Some like the recovery slider in Aperture is missing and the equivalent doesn’t seem as effective. What is also missing is quick and easy metadata management. Keywords and metadata is what makes a image library valuable, being able to search 100s of 1000s of pictures quickly and easily is a must for any professional. Search and filtering are deal breakers with any software designed to manage a large image library. Managing my digital assets is where I spend most of my energy. Post production is my least favourite activity. What the actual numbers mean is difficult to fathom, there is no tool to measure any values in an image.
So being able to measure and evaluate a picture is integral to any serious workflow. Will apple add this feature and the others I need to make this a real contender on the pro market? I doubt it. However if you are a prolific photographer and want an easy no-fuss way to keep your photographs organsied this software is not to be sneezed at.